June 3, 2010 Off

Design Quotes

By in Design

Sometimes when a designer or any artist is searching for inspiration, it helps to surround themselves with admirable work. Looking at clean, efficient designs retrains the mind to produce that caliber of work. As helpful as it is to see what’s great about design, sometimes it’s just as helpful to hear it. Being a copywriter, I can’t resist a good quote. So for some extra inspiration I’d like to look at quotes about design and what it has meant to certain designers.

“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” – Marty Neumeier

This rings true time and time again. The designs and designers that are looked at today as pioneers or groundbreaking were at the time, seen as risky or even plain bad. For example, think the “Lemon” campaign by Volkswagen. When that campaign was made, nobody was making ads that looked like that. Surely people were very thrown off by the way the ads look and felt. But today this campaign is one of the staple examples shown to advertising students. It was odd for its time, but it was revolutionary – and that is what sticks.

“Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; printer and public.” – Valerie Pettis

I love this quote because it speaks so succinctly to what advertising is. I too have always felt that advertising is like creativity within a box. You have the freedom to be open, innovative, creative but at the end of the day you still have guidelines and rules and techniques that need to be taken into account too. You can’t just go wild; you have to pull back on the reins once in awhile, and find that perfect balance of creativity and marketability.

“If you find an element of your interface requires instructions, then you need to redesign it” – Dan Rubin

Ah, another designer speaking to the power of simplicity and usability. I feel this quote also works wonderfully for advertising in general. Our teachers used to always tell us that if you feel the need to explain your ad at all, it’s not working. The message should come out on its own, without any coaxing on your part. Your users and audience should get it without your help. So if they’re not getting how to navigate your website (or they’re not getting your ad), the design isn’t doing its job.

“Design to me is akin to beauty, an externalization of my inner process regarding beauty & contentment with life.” – Martine Moeykens

Sometimes the hustle and bustle of the advertising world makes us forget the little things. Like how design or writing can be an expression of beauty. When you think of design as being akin to beauty, it takes on a much wider and deeper meaning than one we might attribute to it on an average workday. Suddenly we can come to see design as something outside of advertising or selling. We can see design on every street corner, in every act that we take. Then we come to see that design is more than just a selling point; design is the creation of beauty.

For more inspiration, visit www.quotesondesign.com.

About: Ian:
Hi, I'm Ian T. I'm a York grad and a copywriter for Eden Advertising. I'm the master of procrastinating. I like to use parentheses (sometimes). I love the LCBO because wine makes me happy. I don't blog, I capture moments in time.

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