March 9, 2015 Off

How The Principles Of Google’s Material Design Adopted By Web Designers And Developers?

By in Design

This is not too long ago, when alongside the “Android L Developer Preview”, Google has revealed a brand new visual language, which is named as Material Design. This new approach has revamped the UI design strategy, interaction states, motions of UI elements with an interesting twist.

The Material design approach has garnered a great momentum across the design community ever after its inception, as it wonderfully resolves a plenty of general designing issues. Although, Google has introduced the guidelines for Material design for Android devices, but these have enticed web designers and developers as well. There are a few changes on the horizon in terms of its application to the web, but a lot of it is quite similar to that for mobiles. Thus, it would be worth deciphering the ground rules for creating Material Design. You can go through all the do’s and don’ts related to the Material Design and have an insight into this approach via the online documentation on Material Design created by the tech giant Google.

material design

Let’s distill the noteworthy key points associated with material design.

1. Offers great flexibility

The Material Design facilitates designers to flexibly design in order to reach different screens and devices. Its guidelines help cater to the specific demands of diversified Android devices from small screens to large screens. Thus, this flexibility can be used to deliver a remarkable solution for any type and size of devices.

material design

2. It is something superior to flat designs

With the advancement in the technology, today, we have powerful hardwares that can help diminish the lines between the digital world and real world.

The Material design has taken the flat design to a notch higher. With lightweight reflections, shadows, bright colors, this latest design language can create a welcoming visual appearance that will be much closer to the real world experiences. It supports advanced animations for a playful yet interesting look and feel while ensuring maximum visibility of the featured content.

material vs flat design

3. Interestingly consolidates screens and products

We all are aware of the proliferation of Android devices with different screen sizes. Google Android is enabled over a plethora of mobile devices and this number is only expected to increase in the future. Google’s new designing language help clearly define its usage over various devices including wearable, smartphones, web apps, etc. To ensure a consistent performance from one device to another, Material design offers certain limitations to designers; however, this will also help Google to maintain a unified branding over a different set of products.

material design axis

4. Primitive part of Material design is Motion

With the advanced softwares and cutting edge hardwares, the lines between the real object and digital object can be made thinner. Since, Material design focuses more on the motion and animation aspects of a UI, it helps deliver a more innovative, interactive and intuitive interface. Therefore, this approach helps dramatically improve user engagement.

The Material Design can help you eliminate the wall between digital objects and real objects, here is how?

To accomplish this efficiently, it is essential to define UI elements with attributes of a real-world material.

A material in the Material Design is defined as the metaphor. The material environment possesses a 3D space (with all the three x, y and z axis). Similar to the real world, where material embraces certain physical properties, rules for transformation and movement, UI elements in the Material design also need to exhibit the same attributes. Thus, designers are required to think practically while designing an interface.

Here are a few characteristics of material design for your consideration.

  • Physical properties:

    • In the real world, a material can be represented via its x, y and z axis. No dimension can correspond to a zero value, as every material must have certain height, breadth and thickness.

    • Multiple materials can’t capture the same point in the environment simultaneously.

z axis material design 3d


  • Transforming a material:

    • The shape of a material can be changed.

    • It can shrink or expand, but only along its plane.

    • It can’t bend or fold.

    • Multiple sheets of a material if joined together, will form a single sheet of material.

  • Moving a material:

    • Material can emerge or disappear spontaneously in the environment, as it can be created or destroyed.

    • It can move in any direction (along any axis). And, if it is moving in the z-axis, it will certainly indicate a user interaction.

Many designers and developers have already dived deep into this design language to create innovative and realistic designs. By keeping these guidelines in mind, you can also create a remarkable design for both mobile and web solutions.

About: Addison Cohen:
Addison Cohen is a blogger cum iPhone app developer for Appsted Ltd, a mobile application development services. He loves sharing latest information on Android, iOS or other mobile technology.

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