Archive for the ‘Advertising’ Category

August 30, 2010 Off

The Creative Brief

By in Advertising, Design

When you’re brainstorming concept ideas for your ad agency’s next campaign, those ideas have to begin somewhere. As brilliant as us creative folk are, we sometimes need help to hone in on a good idea. We need to be pointed in a certain direction. Without knowing which way to go, a creative mind can run […]

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August 17, 2010 Off

Creative Differences

By in Advertising, Design

It’s no surprise that the advertising industry is full of egos. A company full of creative minds is bound to have some friction from time to time when ideas don’t agree. And of course some of those stereotypes about creative people are true – that they can be overly passionate and attached to their own […]

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May 10, 2010 Off

The Pros and Cons of Adobe Flash

By in Advertising, Review, Web Design

Adobe Flash, which was previously known as Macromedia Flash, is a multimedia platform that is used to add video, animation and greater interactivity to many different areas. Its use in advertising is becoming increasingly common, and it has spurred an endless parade of online games. It can enhance audio, text layout and flow, colour correction, […]

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April 13, 2010 9

Layout – From Print to Web

By in Advertising, Design

I still remember sitting in class on the first day that we learned how to lay out a print ad. Most of us had no clue what we were doing, and were happy enough just to navigate a Mac properly. So when we learned how to do our first layout, we were overcome with a […]

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March 29, 2010 2

Turning Public Space into Art

By in Advertising, Design

Copywriters and designers are lucky. We get to think and write and design all day. While thousands of others are spending their work day with numbers and monotony, we get to stimulate our creative juices. But as with all things, there are both pros and cons that must not be overlooked. Yes, we get to […]

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March 23, 2010 Off

Where Writing Meets Design

By in Advertising, Design

In an industry like advertising, design is so commonplace, so readily available that it’s easy to forget what makes it good. To cut through the clutter, as they say, is no easy task. We’ve all seen the results of an ad agency trying a little too hard to cut through. We see commercials that are […]

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March 15, 2010 3

Designers – The True Artists of our Time

By in Advertising

Once upon a time, a very wise and angry person said this bit of brilliance: “The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field […]

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