Archive for the ‘Design’ Category

April 27, 2010 Off

Resources for Designers Like You

By in Design

Designers today have a lot of tools at their disposal. All kinds of design resources exist to make the design process as efficient and smooth as possible. As with everything, there are both pros and cons to consider. But first, let’s go over what these resources are. There are dozens of resources that make today’s […]

Tags: , , , ,

April 19, 2010 4

How to Choose the Right Typeface

By in Design

It has often been said that the most important thing is not what you say, but how you say it. While this rings true in personal relationships, it certainly is true in the world of advertising and design as well. Marshall McLuhan famously said that “the medium is the message”, and even though he was […]

Tags: , , , ,

April 13, 2010 9

Layout – From Print to Web

By in Advertising, Design

I still remember sitting in class on the first day that we learned how to lay out a print ad. Most of us had no clue what we were doing, and were happy enough just to navigate a Mac properly. So when we learned how to do our first layout, we were overcome with a […]

Tags: , , , , , ,

March 29, 2010 2

Turning Public Space into Art

By in Advertising, Design

Copywriters and designers are lucky. We get to think and write and design all day. While thousands of others are spending their work day with numbers and monotony, we get to stimulate our creative juices. But as with all things, there are both pros and cons that must not be overlooked. Yes, we get to […]

Tags: , , , , , ,

March 23, 2010 Off

Where Writing Meets Design

By in Advertising, Design

In an industry like advertising, design is so commonplace, so readily available that it’s easy to forget what makes it good. To cut through the clutter, as they say, is no easy task. We’ve all seen the results of an ad agency trying a little too hard to cut through. We see commercials that are […]

Tags: , , ,

March 16, 2010 6

The Total Package

By in Design

Many art directors and designers try their hand at packaging design sooner or later. Some find it boring, while some find it’s full of interesting possibilities and is an area of design that is often misjudged. No matter what designers or writers or consumers think about packaging design (and I can assure you that most […]

Tags: , , , ,

March 3, 2010 2

‘Freebie’ Marketing for Web Designers

By in Design, Web Design

Any designer must constantly be marketing themselves and their services for a steady flow of work, but marketing in itself can be time consuming; only taking away from a work day. To combat this issue, we as web professionals must become smart business people as well, which of course comes with smart marketing techniques. The […]

Tags: , , , , , ,

March 2, 2010 5

Design and Advertising Awards – Good or Bad?

By in Design

When I was a copywriting student, we were told that award shows and the advertising annuals that housed the winners were the aspiration of every designer and copywriter. Whenever we were stuck in a creative rut, clumsily fumbling along for a fresh new idea, our teachers would state religiously: “Read the annuals.” Then we would […]

Tags: , , , ,

February 22, 2010 1

The Design Philosopher

By in Design

He had said,“Don’t enter awards competitions. Just don’t. It’s not good for you”, and “Coffee breaks, cab rides, green rooms; real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls ‘the waiting place’.” I’m talking about Bruce Mau. If you are a designer, read about him. You’ll […]

Tags: , , ,

February 22, 2010 17

How to Take Better Screenshots

By in Design, Web Design

While highlighting the features of a product or a service apart from writing perceptive content, screenshots do play a key role. The images and screenshots need to merge well with the content to give the web page a perfect blend. As part of this article, I wanted to share some useful tips and tools to […]

Tags: , , ,

February 17, 2010 7

Gaining Inspiration through Everyday Life

By in Design

Being a designer means having to always have inspiration on hand to do great on projects, and to grow and develop as a creative. In the past I’ve written many articles on gaining inspiration in various ways, but many of the methods, while useful, are not always practical to keep up with every day. For […]

Tags: , , , , , , ,

February 15, 2010 Off

Tutorials vs. Teachers

By in Design, Web Design

Once upon a time, I was a student attending school for copywriting. I was excited about entering the world of advertising. I was full of inspiration and hope, itching to unleash my creative ideas and witty words onto the world. Unfortunately, there was this one pesky little thing that seemed to be getting in the […]

Tags: , , , , , ,

February 8, 2010 1

Home, Home on the Web

By in Design, Web Design

People HATE ads. As a copywriter who makes a living writing ads, this is a very unfortunate fact to bear. Every copywriter, art director or person vaguely involved in the production of advertising is most likely hated for writing ads, and really hates to hear this. It means our days spent wading through the crappy […]

Tags: , , , , , ,

February 3, 2010 3

If Design Isn’t Profitable, Then It’s Art.

By in Design, Web Design

Henrik Fiskar once said this quote, and while it isn’t always true, it is an excellent observation nonetheless. The freedom of art and creativity is exhilarating to say the least, but design is off in a separate tangent — one that solves business problems, and earns a hefty profit for doing so. Still, though, many […]

Tags: , , , ,