Posts Tagged ‘Advertising’

April 13, 2010 9

Layout – From Print to Web

By in Advertising, Design

I still remember sitting in class on the first day that we learned how to lay out a print ad. Most of us had no clue what we were doing, and were happy enough just to navigate a Mac properly. So when we learned how to do our first layout, we were overcome with a […]

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March 29, 2010 2

Turning Public Space into Art

By in Advertising, Design

Copywriters and designers are lucky. We get to think and write and design all day. While thousands of others are spending their work day with numbers and monotony, we get to stimulate our creative juices. But as with all things, there are both pros and cons that must not be overlooked. Yes, we get to […]

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March 23, 2010 Off

Where Writing Meets Design

By in Advertising, Design

In an industry like advertising, design is so commonplace, so readily available that it’s easy to forget what makes it good. To cut through the clutter, as they say, is no easy task. We’ve all seen the results of an ad agency trying a little too hard to cut through. We see commercials that are […]

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March 15, 2010 3

Designers – The True Artists of our Time

By in Advertising

Once upon a time, a very wise and angry person said this bit of brilliance: “The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field […]

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March 3, 2010 2

‘Freebie’ Marketing for Web Designers

By in Design, Web Design

Any designer must constantly be marketing themselves and their services for a steady flow of work, but marketing in itself can be time consuming; only taking away from a work day. To combat this issue, we as web professionals must become smart business people as well, which of course comes with smart marketing techniques. The […]

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March 2, 2010 5

Design and Advertising Awards – Good or Bad?

By in Design

When I was a copywriting student, we were told that award shows and the advertising annuals that housed the winners were the aspiration of every designer and copywriter. Whenever we were stuck in a creative rut, clumsily fumbling along for a fresh new idea, our teachers would state religiously: “Read the annuals.” Then we would […]

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February 8, 2010 1

Home, Home on the Web

By in Design, Web Design

People HATE ads. As a copywriter who makes a living writing ads, this is a very unfortunate fact to bear. Every copywriter, art director or person vaguely involved in the production of advertising is most likely hated for writing ads, and really hates to hear this. It means our days spent wading through the crappy […]

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